Privacy Policy

Last updated: February 2026

1. Who We Are

SPS Motorcycles Ltd ("we", "us", "our") is a motorcycle dealership located at 143 Wakefield Rd, Barnsley, S71 1ND. We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following personal information:

  • Contact details: name, email address, phone number, and postal address when you make an enquiry, purchase a vehicle, or book a service.
  • Vehicle information: registration number, make, model, and mileage related to your motorcycle or scooter.
  • Financial information: details necessary to process finance applications, which are handled by our authorised finance partners.
  • Website usage data: IP address, browser type, pages visited, and referring URL collected via cookies and analytics.
  • Communication records: emails, phone call notes, and messages sent through our contact form.

3. How We Use Your Information

We use your personal data to:

  • Process enquiries, orders, and service bookings.
  • Provide quotes, arrange finance, and complete vehicle sales.
  • Send service reminders, MOT reminders, and warranty information related to your purchase.
  • Improve our website, products, and customer service.
  • Comply with legal and regulatory obligations, including HMRC and FCA requirements.

We will only send you marketing communications if you have given us explicit consent to do so. You can opt out at any time.

4. Legal Basis for Processing

We process your data based on:

  • Contractual necessity: to fulfil a sale, service, or finance agreement.
  • Legitimate interests: to manage our business, improve our services, and communicate with customers.
  • Consent: where you have opted in to marketing or non-essential cookies.
  • Legal obligation: where required by law (e.g. financial records, anti-money laundering).

5. Sharing Your Information

We do not sell your personal data. We may share it with:

  • Finance providers: to process finance applications on your behalf.
  • Manufacturers: CF Moto, Lexmoto, or other brands for warranty registration and recall purposes.
  • Service providers: IT support, website hosting, and analytics providers who act on our behalf.
  • Legal authorities: where required by law or to protect our legal rights.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, typically:

  • Customer and vehicle records: 7 years after your last transaction.
  • Finance records: as required by FCA regulations.
  • Marketing preferences: until you withdraw consent.
  • Website analytics data: 26 months.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data (where applicable).
  • Object to or restrict certain processing.
  • Data portability.
  • Withdraw consent at any time.

To exercise any of these rights, contact us at sales@spsmotorcycles.co.uk or call 01226 249080.

8. Cookies

Our website uses cookies to improve your browsing experience. For full details, please see our Cookie Policy.

9. Contact Us

If you have any questions about this Privacy Policy or wish to make a complaint, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.